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 Text messaging is an innovative way for businesses to stay linked with their customers. This concept involves sending text messages which are also referred to as short message services (SMS) to existing customers. Text message marketing can be helpful in accomplishing several goals, such as brand awareness, relationships, sales and coupons. You may want to start out slowly by sending an alert for e-billing and e-alerts. This combines a payment due reminder with any new product features, promotional sales or upgrades.